Case Studies and Study Tours

Peer learning and sharing examples of best practice.

Case Studies and Study Tours

Horticulture Wales study toursOur regular study tours are a great way for Welsh growers to learn new techniques and gain crucial knowledge that will help them to improve their horticulture business.


Case Studies

A selection of case studies exploring businesses from right across the UK horticulture sector.

A vegetable box scheme that brings together a number of suppliers and operates across virtually the whole of England. It highlights the importance of strict quality standards when dealing with a number of producers, and explores the increasing significance of online marketing as a sales tool.

One of the UK’s leading fresh produce co-operatives, which brings together dozens of large-scale berry and stone fruit growers across the country to supply the nation’s supermarkets.

A company which manufactures premium vodka from potatoes, a business model that highlights the importance of adding value and finding an outlet for surplus produce.

A large-scale wholesale plant and tree nursery that is keen to expand its local supply chain to reduce its reliance on imported stock.

A fruit tree nursery that has concentrated on producing popular heritage varieties. Making the most of its online presence and its engagement with customers, the business now exports to a number of international locations from its base in North Wales.

How a farm shop originally selling produce from the farm gate has evolved into a successful retail hub due to its commitment to continually expanding its product range, the strength of its local supply chains, and its focus on ‘local sourcing’ as a USP.

This case study considers the added value of growing forced rhubarb, focusing on the expertise of a company based on the outskirts of Leeds that has been producing the crop for five generations.

The opportunities offered by storing or processing surplus produce. It focuses on a soft fruit grower which has made a significant investment in on-site freezing and processing facilities.

A vegetable box scheme that has managed to achieve a broad geographical spread after adopting a franchise model and a series of distribution hubs.

A Welsh nursery which specialises in plant breeding and product development, a niche which has enabled it to develop a successful global supply chain.

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