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Updates about the Horticulture Wales project, along with industry news and opinion.

Getting To Grips With Green Marketing

29 July 2015

Do your need a helping hand to promote your horticulture business? Need to know more about marketing and publicity?

Rob Holdway Giraffe Innovation, Horticulture Wales webinarWe’ve recorded a special two-part ‘Green Marketing’ webinar with one of the UK’s leading environmental experts, Professor Rob Holdway of the consultants Giraffe Innovation, to help growers in Wales capitalise on their sustainable and ethical credentials.

In Rob’s inimitable style, the webinars cover topics including:

  • Does the ‘Green Consumer’ actually exist?
  • The power of branding and brand values
  • The marketing mix, including social media
  • Avoiding ‘greenwash’ by evidencing your claims.

Click here to listen!

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